Indicative Scenario Planning Projects

Project Descriptions

Part One: Private Sector Projects

Medical Equipment Manufacturer: Product Development Scenarios. The client had two new products about to be introduced into the medical imaging market. The company anticipated needing its first modification/upgrade for the 1996-2000 timeframe. The client wished to employ a scenario-based forecast of future customer needs and intervening competitor actions to identify the product characteristics necessary for a competitive advantage in the out-year market. This project was a tightly collaborative team effort between TFG and the client. With substantial coordination, TFG provided a set of scenarios into which the client “inserted” its industry expertise to derive future product positioning, with particular attention to robust customer needs and likely competitor activity across a range of future business operating environments. Among the client benefits were the following: critical help to a supplier industry at a time of great uncertainty in the health care field; focusing of R&D resources on the performance attributes necessary to meet future customer needs and successful “gaming” of competitor actions and reactions across a range of futures to avoid surprise.

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