FSG News

June 2010

Scenario Projects, FSG People, and Current Events

SCENARIO WORKSHOP FOR COAST GUARD FEDERAL STAKEHOLDERS …

In March FSG facilitated a partnership strategy workshop for U.S. Coast Guard federal partners. This is the first of several planned stakeholder workshops the USCG intends to hold over the course of the current four-year Evergreen project cycle. The objectives of this particular workshop were to assess potential U.S. government maritime needs that are best addressed through partnerships; identify immediate partnership opportunities; further develop individual relationships among partnering agencies; provide input into USCG strategic thinking for the next round of Evergreen scenarios and to begin collective thinking about mutually reinforcing actions to be initiated at department and agency levels. Some xx participants representing xx departments and agencies took part in the three-day workshop.

gerard smith joins fsg …

FSG is pleased to welcome Gerard Smith to its consulting ranks. Gerard brings more than 30 years as a brand and marketing strategist, with experience in advertising, branding and global marketing. He has an extensive background in creating solutions to strategic marketing challenges for many of the world’s best known companies: developing a value proposition, brand positioning, reviving a brand, global branding, market research design, communications development, and the measurement and evaluation of advertising and marketing effectiveness. Prior to working with FSG, Gerard was Global Planning Director for Publicis in New York.

more on fsg's mckinsey scenario critique …

Patrick Marren’s critique of McKinsey & Company’s approach to scenario planning has generated a lot of discussion, as well as requests for reprints. Readers interested in downloading the authorized pdf version of the article may do so. There are no restrictions on reproduction, provided the article is reproduced and distributed in its entirety.

healthcare reform scenarios …

As the actual, detailed substance of U.S. healthcare reform begins to take shape, providers, physicians, employers, consumers and all concerned parties will do well to contemplate the key changes now in motion. The current FSG Outlook takes a peek behind the emerging regulations, negotiations, and political dynamics that will determine the initial shape of the new healthcare system.

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