Peter J. Kennedy, Jr.

Principal, The Futures Strategy Group

Peter Kennedy is a founding principal of the Futures Strategy Group (FSG) and an accomplished strategy consultant specializing in long-term market assessment and scenario-based strategic planning. Prior to the founding of FSG and for nearly four years, Mr. Kennedy was a senior manager in the Strategy practice of Deloitte Consulting. Before that, Mr. Kennedy was director of the Emerging Markets practice of The Futures Group, Inc., based in Glastonbury, Conn.

In all, Mr. Kennedy has nearly 20 years experience helping client organizations make effective plans in the face of future uncertainty and change. He has provided analytical, forecasting and decision support services to numerous corporate and governmental organizations in the U.S., Europe, and Latin America. Mr. Kennedy has previously delivered scenario-planning services to clients in the automotive, air transportation, healthcare, financial services, telecommunications, and consumer products industries. His government clients include the U.S. Coast Guard, NASA Aeronautics, and the U.S. Department of State.

Indicative client engagements include:

• Creating business recovery scenarios for a large New York financial institution and facilitating strategy workshops for the client’s senior management team
• Directing a scenario-based evaluation of Latin American automotive market potential on the basis of alternative macro economic/political risk environments
• Managing Project Horizon, a long-term, scenario-based interagency planning effort organized by the U.S. Department of State
• Multiple scenario-based strategic planning engagements for the U.S. Coast Guard, with implications for operations planning, organizational design, strategic alliances, technology acquisition, and human capital development
• Co-directing a study to investigate future market potential of the Panama Canal and to evaluate the economic viability of a major expansion of Canal capacity
• For NASA aeronautics, contributing to two major engagements to explore R&D priorities and to consider alternative organizational structures to meet future market demands and requirements

Prior to joining The Futures Group, Mr. Kennedy spent six years with The Economist Group, where he served as a country analyst, editor, and manager of proprietary research for the Americas region.

Mr. Kennedy holds an MA in Latin American Studies from the University of Texas at Austin and a BA in History from Le Moyne College. He has written extensively on planning, strategy, and emerging markets issues for such publications as Journal of Business Strategy, Directors and Boards, and Business Latin America. Mr. Kennedy has appeared on national news programs, including CNN’s Money Line and Bloomberg’s Financial News.

Mr. Kennedy speaks regularly on scenario planning and has extensive experience running scenario-based strategy workshops, including at Stanford University’s graduate business school, Northwestern University’s Kellogg School of Business, the University of Texas’s Institute of Latin American Studies, and the U.S. Coast Guard Academy.

Mr. Kennedy speaks, writes and reads Spanish. He holds U.S. and Irish citizenship.